Promotional Products Adequate Marketing

Promotional Products Adequate Marketing

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Adequate marketing is the linchpin of a well-oiled organization. It’s for this reason why companies often opt to promote their services via customized products. Both personalized and alluring, Promotional Products by PP100 bode well for success. Fortunately, there’s a wealth of options available. Whether you’re a real estate company or a personal trainer, the vast array of products you can embellish with your logo is seemingly endless. To ensure that your brand never grows stagnant, consider employing some of the promotional products below.

Drinkware is a company favorite. Drinkware is both durable and pragmatic, ensuring that your customized drinkware product will get ample use. What’s more, there’s an extensive variety. Here are some specific drinkware promotional products.

  • Can coolers
  • Bottle coolers
  • Wine glasses
  • Acrylic cups
  • Recyclable bottles
  • Shot glasses
  • Stadium cups

Apparel is perhaps the most popular of promotional products. From sweatshirts and hats to shoes and outerwear, the options are endless when it comes to apparel. Below are some apparel items that companies choose for promotional product purposes.

  • Beanies
  • Scarves
  • Long sleeve
  • V-neck
  • Dress shirts
  • Flip flops
  • Pants
  • Bandanas
  • Aprons
  • Business uniforms

Bags are far and away the most utilitarian of promotional products. With that said, it’s no wonder brands elect to inscribe bags with their logos. They’re especially popular when handed out at large events like exhibition halls. Some bags that are typically used as promotional products are as follows.

  • Laptop backpacks
  • Trade show totes
  • Briefcase bags
  • Messenger bags
  • Duffels
  • Lunch bags
  • Cosmetic bags
  • Toiletry bags

With the growing pervasiveness of technology, brands exploit this fact to lure potential clients. No doubt a modern approach to marketing, promoting tech products is an excellent way to demonstrate that your company is in step with the times. These are some preferred technology-related promotional products.

  • Phone cases
  • Screen cleaners
  • Bluetooth
  • USB flash drives
  • Wireless
  • Cord wraps
  • Headphones
  • Tablet sleeves

Cheap Start-Up Promotional Products 

Cheap Start-Up Promotional Products 

Promotional Canterbury Travel Mugs

Not every company or business is going to have the funds left over for marketing, especially for a start-up company that is just getting off the ground. If this is you or your company, promotional products are the definite answer. Giving away a branded product has many advantages that other marketing ploys cannot live up to.

For example, most people love getting a product for free. Who wouldn’t? This is especially true when you purchase promotional products that are actually going to be used. There is nothing better than getting a free product that you can actually put to use and not just throw in your junk drawer to forget about.

Let’s take a look at some cheap and easy Promotional Products at PP100 that will advertise your business without digging deep into your advertising funds.

Different Types of Promotional Products

Water Bottles

Customers in Australia will love getting water bottles as promotional products. A water bottle will give your company a large branding space that will successfully market your name and logo.

Cooler Bags

Cooler bags come in handy in a variety of situations. They can be used for breakfast, lunch, or a snack for work. Kids and adults can use them on a daily basis. They also provide your company with maximum space to show off your brand.

Writing Utensils

From plastic pens to metal pens, everyone can use another writing utensil in Australia. Pens can be branded with your company name, logo, and website. They will be used over and over again, giving your company maximum exposure.


Everyone can use something to write on, whether it is for work, school, or for to-do lists at home. A notebook is the perfect way to advertise your company inexpensively. They can be purchased in many colors and sizes to fit your brand.

Phone Chargers

For Australians, having their phones charged at all times is important. Choosing a phone charger as your promotional item is the perfect way to give something out that will be both appreciated and useful.

How to Get Your Promotional Products Out There

Now that you have what you need to get started, it is time to figure out how to get these promotional products into the hands of would-be customers. Any of these can be handed out at trade shows or at outdoor and indoor promotions. Give them away to family and friends who can then pass them along to their own friends and coworkers. Promotional products can be given to staff as a gift or incentive for a job well done. The more you give away, the better chance you have of gaining new customers, so don’t be shy! Hand them out to anyone and everyone that comes through your doors or orders a product or service online

Great Promotional Products

Great Promotional Products


When it comes to telling the world about your business, few things beat the use of promotional products. Promotional Products PP100 enable companies to let the world know what they stand for in the public mind. Using promotional products also lets people remember what the company has to offer. Many companies find that the use of promotional products helps them to establish a firm marketing campaign in the public mind. Getting the word out about a given company may be hard at first. It’s not always easy to break through to the public directly. This is why company officials need to think about new and innovative ways to let people know what they stand for and let them know where to find their items. They also need to think about ways to attract attention and create a pleasing view of their company’s items and services even for those who have never seen them before.

A Direct Reminder

One of the best things about using promotional products is the ability to say something directly to the public and do so after the event is completed. When people get hold of a company’s promotional products, they are holding something real they can feel and touch. They’re seeing the company when they use these promotional products. This allows people to come up with ways that make it possible for them to use these products in their own lives. For example, people can enjoy a coffee cup that the company hands out. Every time they have a cup of coffee, they’re seeing a direct reminder of the company. This visible reminder is one that may become part of their background each day. This means that the person has something on hand that, while in the background, still provides them with information about the company’s products and services.

Establishing a Connection

Establishing a connection in the public mind is one thing that many companies find essential in today’s modern business climate. When company officials take the time to hand out promotional products at an event, they are reaching out to people. People love getting items they can touch and feel. They appreciate having a pen on hand in case they need to sign a document or being able to play with an item on their desk while they think. Using these kinds of products makes it easier than ever to create such directly methods of outreach. As people pass by a vendor, the item draws in attention and makes them curious. When they see a display of such items, they’re inclined to have a closer look at the vendor’s products. A concrete example serves to promote a connection that lasts long after the event is finished.

Promotional Products For Brands

Promotional Products For Brands

Drink Bottles
Promotional products are effective tools for cementing brand recognition. It’s for this reason why they’ve become a go-to marketing method for both budding and established companies. The effectiveness of this tactic has long been proven, which is why brands continually deploy PP100 Promotional Products services. Here are some of the benefits of using promotional products.

  • Increased retention
  • Heightened exposure
  • Ability to transcend the competition
  • Cost-effective
  • Generates leads
  • Displays professionalism
  • Establishes customer loyalty
  • Potent
  • Powerful marketing strategy

Let Your Imagination Run Wild
Above all else, promotional product marketing leaves ample room for creativity. While the variety of promotional product items available may seem daunting, think of it as an opportunity to exercise for your imaginative muscles. Here are some options available.


  • Wall calendars
  • Padfolios
  • Journals
  • Diaries
  • Letter Openers
  • Flag sets
  • Pocket calendars


  • Beanies
  • Visors
  • Caps
  • Scarves
  • Socks
  • Sneakers
  • Joggers
  • V-necks
  • Crewnecks
  • Hoodies
  • Crop tops


  • Thermos
  • Bottles
  • Flasks
  • Pint glasses
  • Shot glasses
  • Mugs
  • Travel mugs
  • Stadium cups
  • Wine glasses
  • Tritan water bottles

Technology Items

  • USB flash drives
  • Fidget spinners
  • Wireless chargers
  • Wall adapters
  • Battery chargers

Trade Show Must-Haves
During large exhibition halls, brands leap at the opportunity to elevate their brand via promotional merchandise. It’s for this reason why trade shows are huge hits for companies. These are some of the most used promotional products at trade shows.

  • Recyclable bags
  • Trade show totes
  • Pens
  • Pencils
  • Magnets
  • Business card holders
  • Beach bags
  • Beach balls
  • Sticky notes
  • Lighters
  • Lip balms
  • Mints
  • First aid kids
  • Mouse pads

Beware Of Banal Items
The following promotional products have been deemed outdated or ineffectual, so it’s best to avoid using them.

  • Paperweights
  • CDs
  • Toothbrushes
  • Fanny packs
  • Headphones
  • Wallets

Promotional Products

Which Imprint Method Should You Use For Your Promotional Products?

Considering the impact that promotional products have on enhancing brand visibility, their importance can never be overemphasized. After deciding to include this strategy in your marketing plan, the biggest hurdle is choosing a suitable imprint method. What is the difference between laser and screen printing? Should you go for embossing or debossing? If you are at this point, here is a quick guide that will help you make the right decision.

Screen printing

It is a budget-friendly technique and quite attractive. It is suitable for apparel and best for solid and brightly colored logos. The process is easy to follow. First, you burn your preferred design onto a fine mesh screen for every color you want to have in the final print. Then, you apply ink to all the screens, and then pressed through the small mesh to your product, coat by coat. Promotional Products

Laser engraving

If you want your logos to be more durable and not to peel off, laser engraving is the most suitable technique. The process leaves sharp and extremely clear logos. It is also simple, comfortable and clean. You will not require ink since the logos are programmed in a laser software, and the device does the rest of the work. If you wish, you can try oxidation which makes your printouts more colourful.

Custom Made Balls promotional products

Heat transfer

The process works in the same way as how one irons a shirt. Heat transfer printers utilize intense heat to imprint a design on a promotional product. The image is first printed on a sheet of fusible substance then applied the final product looks crispy and clean. It works best with designs that have faded edges so as to blend well on the product.


If you wish to texturize your logo or design, then embroidery is the way to go. It works best with cloth products, and more so, corporate apparel. During the embroidery process, the design is changed into a digital image then stitched on the promotional products. The method is excellent for fine prints.

Debossing/ Embossing

Embossing and debossing yields a 3-D element. For both procedures, dies in the shape of your design or logo are made of metal sheets. The promotional product is then placed between them and pressure as well as heat pushes them from the metal layer into the design you desire. As for embossing, the image seems to rise from the product while for debossing the image pushes into the product. If you wish, you can add color to the design.

What are the best items to use as promotional products?

When considering products to use to market your brand, you need to consider the activities your business carries out. Your budget is also a major consideration. However, most companies opt for:

  • Bags such as purses and backpacks
  • Clothing such as hats, t-shirts, gloves, caps, sweatbands and socks
  • Stationary such as rulers, pens, erasers and pencils
  • Desk accessories such ad calendar, glass and mugs

Know your niche

Remember that your promotional product will make little sense unless it meets your target market’s demands. For instance, desk accessories are suitable for corporate niches. Caps and t-shirts are good for fitness brands. Remember not to make your product seem ‘over branded.’

The Effectiveness of Promotional USB

How Promotional USB Flash Drives can Boost Your Marketing Strategy

The Effectiveness of Promotional USB Flash Drives

Technology has increasingly become dominant in most marketing efforts. As such, the traditional approach to promotional products has been substituted. Today, promotional USB flash drives have substituted traditional approach to promotional merchandise.

Unlike traditional promotional products such as tea mugs and notebooks, USB flash drives are small. As such, they create a portable way to promote your brand. In fact, you can easily carry it in a pocket or bag. USB flash drives can result in the maximum exposure of your brand due to their reusable nature and usefulness. Promotional USB flash drives are very desirable and sort after. That way they are a great giveaway for potential customers. Custom memory sticks are ideal for conventions and orientations. Most recipients of custom flash drives keep them because of their utility. They are an excellent way to store your marketing information and go with it anywhere. You can pre-load your logo branded USB flash drives with your company’s information or hand them out as they come. Promotional USB

Advertising material is often discarded as junk. As such, it would be wise to store your advertising material on a pre-loaded USB drive that can’t be thrown away. That way you can keep your marketing material for the entire product life-cycle. Almost everyone uses a flash drive. Therefore, it can be a perfect promotional giveaway. Many people find flash drives as the most useful promotional merchandise. Besides, they are the most desired promotional products. Many potential customers would prefer to receive promotional flash drives than any other item.

promotional Card USB Drives

Branded USB flash drives have become a common choice for businesses that want to make an impact over an extended period. Potential customers find their personalised USB drives as useful, and they would keep them for the foreseeable future. In fact, many people prefer to transact with a company that gives out promotional USB flash drives at the expense other promotional items. Not only are promotional USB flash drives useful, stylish, and compact, but can also help your company gain the desired exposure and new business opportunities.

Interestingly, promotional flash drives come in different sizes, data capacity, and shapes. That way they can suit any budget or intended use. Promotional USB flash drives are also available as multi-functional items. You can add a promotional memory stick onto your keys and act as a key ring. Again, a pen and promotional memory stick can be used together to promote your brand. Promotional memory sticks range from 512 MB to a whooping 64GB. They are available as basic rotate memory sticks to corporate engraved metal memory sticks. Promotional memory sticks make a perfect exhibition giveaway. Alternatively, they can be used as a corporate gift.

Using Promotional Products

Using Promotional Products to Bring Awareness to Your Brand

The use of different types of promotional products can work well to get your brand name out to people in many different groups. When ordering and using these types of products, it’s important to consider demographics and where the product will be used. Different promotional products work for different situations and the type of environment in which you wish to promote your brand is essential when deciding which promotional products you want to use. The following are some ideas of products and scenarios in which these products can prove useful to make potential customers aware of your brand name and your products or services.

Fitness Events
Marathons, 5K events, and other fitness-based activities can offer a great way to promote your brand through promotional products with your company name on it. One of the best products to use in this scenario is bottled water labeled with your brand and basic product information. You can set up a table with free bottles of water for participants to enjoy and many will notice the name on the bottle and consider using your brand in the future because your appearance at the event shows that your company shares similar interests. For those who wish to be more environmentally friendly, you can use reusable water bottles with your logo and basic brand information. Promotional Products

Kid-Friendly Venues
Kids are always happy to get free stuff and if it’s something they’re interested in, they’ll likely talk to their parents about it. Using promotional products at events that cater to children and families is most beneficial to companies that sell products or services that families will be interested in. Promotional products like balloons, sunglasses, or Frisbees come in bright colors and will draw the attention of children, in turn getting the attention of parents who will be the ones to potentially buy your product or service. If it’s in the budget, a kid-friendly snack in a package with your brand’s name on it will also be a hit, anything from candy, cookies, chips, or juice will work well among the younger crowd.

Indoor Events with Students or Professionals
It can be a great idea to take your promotional products to an event like a college fair, job fair, convention, or other event where people are slowly walking around between booths and tables. When you set up at this type of event, it’s helpful to have items that can be used right away by those who are walking around among the vendors. Pens with your name and website are ideal as people always need something to write with. Small notebooks or sticky pads are also useful and they will be pulled out in the future when people need to jot something down, and inevitably they’ll remember your brand.

Stylus Pens promotional products

When making promotional products, it’s best to stay simple with design and information. Include the basics like brand name and logo if possible, your website or contact info, and in cases where you have extra room a slogan or basic info about your product or service.