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Which Imprint Method Should You Use For Your Promotional Products?
Considering the impact that promotional products have on enhancing brand visibility, their importance can never be overemphasized. After deciding to include this strategy in your marketing plan, the biggest hurdle is choosing a suitable imprint method. What is the difference between laser and screen printing? Should you go for embossing or debossing? If you are at this point, here is a quick guide that will help you make the right decision.
It is a budget-friendly technique and quite attractive. It is suitable for apparel and best for solid and brightly colored logos. The process is easy to follow. First, you burn your preferred design onto a fine mesh screen for every color you want to have in the final print. Then, you apply ink to all the screens, and then pressed through the small mesh to your product, coat by coat. Promotional Products http://promotionalproducts100.com.au/
If you want your logos to be more durable and not to peel off, laser engraving is the most suitable technique. The process leaves sharp and extremely clear logos. It is also simple, comfortable and clean. You will not require ink since the logos are programmed in a laser software, and the device does the rest of the work. If you wish, you can try oxidation which makes your printouts more colourful.
The process works in the same way as how one irons a shirt. Heat transfer printers utilize intense heat to imprint a design on a promotional product. The image is first printed on a sheet of fusible substance then applied the final product looks crispy and clean. It works best with designs that have faded edges so as to blend well on the product.
If you wish to texturize your logo or design, then embroidery is the way to go. It works best with cloth products, and more so, corporate apparel. During the embroidery process, the design is changed into a digital image then stitched on the promotional products. The method is excellent for fine prints.
Embossing and debossing yields a 3-D element. For both procedures, dies in the shape of your design or logo are made of metal sheets. The promotional product is then placed between them and pressure as well as heat pushes them from the metal layer into the design you desire. As for embossing, the image seems to rise from the product while for debossing the image pushes into the product. If you wish, you can add color to the design.
What are the best items to use as promotional products?
When considering products to use to market your brand, you need to consider the activities your business carries out. Your budget is also a major consideration. However, most companies opt for:
- Bags such as purses and backpacks
- Clothing such as hats, t-shirts, gloves, caps, sweatbands and socks
- Stationary such as rulers, pens, erasers and pencils
- Desk accessories such ad calendar, glass and mugs
Know your niche
Remember that your promotional product will make little sense unless it meets your target market’s demands. For instance, desk accessories are suitable for corporate niches. Caps and t-shirts are good for fitness brands. Remember not to make your product seem ‘over branded.’
How Promotional USB Flash Drives can Boost Your Marketing Strategy
The Effectiveness of Promotional USB Flash Drives
Technology has increasingly become dominant in most marketing efforts. As such, the traditional approach to promotional products has been substituted. Today, promotional USB flash drives have substituted traditional approach to promotional merchandise.
Unlike traditional promotional products such as tea mugs and notebooks, USB flash drives are small. As such, they create a portable way to promote your brand. In fact, you can easily carry it in a pocket or bag. USB flash drives can result in the maximum exposure of your brand due to their reusable nature and usefulness. Promotional USB flash drives are very desirable and sort after. That way they are a great giveaway for potential customers. Custom memory sticks are ideal for conventions and orientations. Most recipients of custom flash drives keep them because of their utility. They are an excellent way to store your marketing information and go with it anywhere. You can pre-load your logo branded USB flash drives with your company’s information or hand them out as they come. Promotional USB http://www.promotionalusbdrive.com.au
Advertising material is often discarded as junk. As such, it would be wise to store your advertising material on a pre-loaded USB drive that can’t be thrown away. That way you can keep your marketing material for the entire product life-cycle. Almost everyone uses a flash drive. Therefore, it can be a perfect promotional giveaway. Many people find flash drives as the most useful promotional merchandise. Besides, they are the most desired promotional products. Many potential customers would prefer to receive promotional flash drives than any other item.
Branded USB flash drives have become a common choice for businesses that want to make an impact over an extended period. Potential customers find their personalised USB drives as useful, and they would keep them for the foreseeable future. In fact, many people prefer to transact with a company that gives out promotional USB flash drives at the expense other promotional items. Not only are promotional USB flash drives useful, stylish, and compact, but can also help your company gain the desired exposure and new business opportunities.
Interestingly, promotional flash drives come in different sizes, data capacity, and shapes. That way they can suit any budget or intended use. Promotional USB flash drives are also available as multi-functional items. You can add a promotional memory stick onto your keys and act as a key ring. Again, a pen and promotional memory stick can be used together to promote your brand. Promotional memory sticks range from 512 MB to a whooping 64GB. They are available as basic rotate memory sticks to corporate engraved metal memory sticks. Promotional memory sticks make a perfect exhibition giveaway. Alternatively, they can be used as a corporate gift.
Using Promotional Products to Bring Awareness to Your Brand
The use of different types of promotional products can work well to get your brand name out to people in many different groups. When ordering and using these types of products, it’s important to consider demographics and where the product will be used. Different promotional products work for different situations and the type of environment in which you wish to promote your brand is essential when deciding which promotional products you want to use. The following are some ideas of products and scenarios in which these products can prove useful to make potential customers aware of your brand name and your products or services.
Marathons, 5K events, and other fitness-based activities can offer a great way to promote your brand through promotional products with your company name on it. One of the best products to use in this scenario is bottled water labeled with your brand and basic product information. You can set up a table with free bottles of water for participants to enjoy and many will notice the name on the bottle and consider using your brand in the future because your appearance at the event shows that your company shares similar interests. For those who wish to be more environmentally friendly, you can use reusable water bottles with your logo and basic brand information. Promotional Products http://promotionalproducts100.com.au
Kids are always happy to get free stuff and if it’s something they’re interested in, they’ll likely talk to their parents about it. Using promotional products at events that cater to children and families is most beneficial to companies that sell products or services that families will be interested in. Promotional products like balloons, sunglasses, or Frisbees come in bright colors and will draw the attention of children, in turn getting the attention of parents who will be the ones to potentially buy your product or service. If it’s in the budget, a kid-friendly snack in a package with your brand’s name on it will also be a hit, anything from candy, cookies, chips, or juice will work well among the younger crowd.
Indoor Events with Students or Professionals
It can be a great idea to take your promotional products to an event like a college fair, job fair, convention, or other event where people are slowly walking around between booths and tables. When you set up at this type of event, it’s helpful to have items that can be used right away by those who are walking around among the vendors. Pens with your name and website are ideal as people always need something to write with. Small notebooks or sticky pads are also useful and they will be pulled out in the future when people need to jot something down, and inevitably they’ll remember your brand.
When making promotional products, it’s best to stay simple with design and information. Include the basics like brand name and logo if possible, your website or contact info, and in cases where you have extra room a slogan or basic info about your product or service.